Meet the Maker


Hi there, I'm Azucena (aa-Suw-SEH-Naa). I started AZUCENA BRANDS in May 2020 during the pandemic after feeling the need for a new purpose in life. This business have changed my life in every way you could imagine that now I love even more the opportunity of creating unique pieces for every woman.

I live in Santa Clarita, California and I am a mother of three lively kiddos, who are my drive and motivations in life. 

My business is embraced by my interest in crafting and the importance of having a hobby to balance life's duties. I named my small business after my name, Azucena as I think it is as unique as it is every piece I make. Through the time, I have created different brands with distinct categories to get in any way to you with a handmade piece.

I handcraft jewelry pieces and accessories from start to finish and I design them inspired in my persona and in many other women who have walked into my life. For that reason, I have given most of my pieces a female name, especially the jewelry. I work on different pieces every week and I add them to my inspirational collections.

Making every piece relaxes me and makes me very happy. thinking that I will draw a smile on every person's face and heart when they wear or use the pieces.                

Let your beauty shine because you are beautiful in many ways. Give yourself or to that person in your life a handmade piece created with love, meaning and purpose.

A percentage of very sale goes to support families and children from rural areas in México who keep creating authentic artisanal pieces to keep our Mexican culture alive.

I am beyond grateful for your support,

Besos Azucena

AZUCENA BRANDS owner and designer